Simplifying The Web
  • Marketing
  • Strategy
  • Tech
  • Design
  • Resources
  • A09 Store
Social Links
Likes
Followers
Followers
Subscribers
  • Authors
  • Contact
  • Media
  • My Account
3K
203
1K
Subscribe
Simplifying The Web
Simplifying The Web
  • Marketing
  • Strategy
  • Tech
  • Design
  • Resources
  • A09 Store
0
  • Marketing
  • Strategy

Choosing your Ad objective on Facebook

  • December 27, 2019
  • No comments
  • 258 views
  • Karan Mirani
Total
0
Shares
0
0
0
Reading Time: 5 minutes

Facebook Ads are one of the best ways to interact with your target group and the best part about them is that you get to select your audience down to the last detail. You get to choose between ages, localities, and even genders!

But, before all of this, you need to know the reason behind sending this ad into an open battlefield, and what will it do when it gets there. This blog will help you in understanding the minor yet huge details about choosing your ad objective on facebook.

A few basics to know about Facebook ads

Facebook Ads are based on two things; i) Auction, and ii) Reach & frequency.

When you decide to use Auction, your reach is estimated, but when you use Reach & frequency, your reach is fixed, your ad will reach a specific amount of people, in a specific location, belonging to a specific age group, and many other specific specifics. This is the type for you because it’s always better to have a vision than a vague mission.

“Facebook keeps changing its algorithm and making it hard for us to connect with the audience”

After selecting either auction or reach & frequency, you get three further options – awareness, consideration, and conversion.

Awareness: with this, people on facebook discover your ad and your brand; facebook makes them aware of your presence.

Conversion: Encourage people to visit your website and make a purchase or sign up for a newsletter.

Consideration: Manage your traffic, engagement, generate leads, and connect with your audience.

With consideration, you have the following privileges:

  1. You can direct your traffic to any URL you want
  2. You can reach people more likely to engage with your ad – they may like, share, or even comment on your ad
  3. App installations
  4. Share videos on facebook to people who are more likely to watch it
  5. Generation of leads
  6. Connect with potential or existing customers

When you go for conversion, your goal is to make the audience take a particular action on your business site, for eg. make a purchase or sign up for a newsletter, you can also catalog sales and store traffic.

Conclusion

Facebook gives us information on the demographics of our ads which help us to create better and engaging content. While Facebook keeps changing its algorithm and making it hard for us to connect with the audience, we’ll keep simplifying the web and you can use the pointers above to choose the right objective for your brand.

Total
0
Shares
Like 0
Tweet 0
Share 0
Karan Mirani

Hi! I’m Karan, an autodidact video editor, and graphic designer. Working as a Media Planner at AGENCY09. I am someone who craves knowledge. Persistent in seeking opportunities for learning something new and growing. Also, happens to be a tech enthusiast and a passionate gamer.

Related Topics
  • Ads
  • Engagement
  • Facebook
  • Facebook ad objective
  • Facebook Ads
Previous Article
  • Design

Making Effective Sponsored Creatives For Facebook

  • December 27, 2019
  • Chaitali Patil
View Post
Next Article
  • Design

How to create WhatsApp stickers?

  • December 27, 2019
  • Rakesh Gawas
View Post
You May Also Like
View Post
  • Marketing

Marketing Through The COVID Lens

  • May 27, 2020
  • Rajesh Patalia
View Post
  • Marketing

Talk, Type, Wear, Click… and Buy

  • March 9, 2020
  • Kausthubh Kamath
View Post
  • Strategy

We Can’t Heil The Hydra Of Misinformation

  • January 6, 2020
  • Kausthubh Kamath
View Post
  • Marketing

Kevin Kelly’s 1000 True Fans Predicted the Explosion of Influencerdom

  • September 16, 2019
  • Yashvir Dalaya
View Post
  • Marketing

Is This A Repeat?

  • September 11, 2019
  • Gautam Anand
View Post
  • Strategy

On a WhatsApp Group With Clients?

  • September 11, 2019
  • Saheb Singh
View Post
  • Marketing

The Art of Parallel Referencing

  • September 11, 2019
  • Rajesh Patalia
View Post
  • Marketing

Are we losing touch ?

  • September 11, 2019
  • Rajesh Patalia

Subscribe

Subscribe now to our newsletter

Navigation
  • Categories
    • Design
    • Marketing
    • Shop
    • Strategy
    • Tech
  • Posts
    • 09 Fonts That We Love
    • Is This A Repeat?
    • On a WhatsApp Group With Clients?
    • The Art of Parallel Referencing
    • Are we losing touch ?
  • Resources
  • Authors
  • Contact
  • Media
Tags
advertising AGENCY09 amul article fonts aspiration attention best fonts big picture Century Gothic client content conversation Cool fonts corporate fonts decision making digital age digital marketing Facebook Fonts Google Tag Manager ground rules Helvetica Light insight instagram Integration Kevin Kelly keywords Marketing moment marketing Montserrat Parallel Referencing phone Playful fonts presentation fonts privacy Proxima Nova relatability respect privacy Roboto SEM SEO SMM social media testing WhatsApp
Recent Post
  • Marketing Through The COVID Lens
    • May 27, 2020
  • Is Yobama the 100th President of the Galactic Republic?
    • March 9, 2020
  • Talk, Type, Wear, Click… and Buy
    • March 9, 2020
  • We Can’t Heil The Hydra Of Misinformation
    • January 6, 2020
Simplifying The Web

Input your search keywords and press Enter.