Facebook Ads are one of the best ways to interact with your target group and the best part about them is that you get to select your audience down to the last detail. You get to choose between ages, localities, and even genders!
But, before all of this, you need to know the reason behind sending this ad into an open battlefield, and what will it do when it gets there. This blog will help you in understanding the minor yet huge details about choosing your ad objective on facebook.
A few basics to know about Facebook ads
Facebook Ads are based on two things; i) Auction, and ii) Reach & frequency.
When you decide to use Auction, your reach is estimated, but when you use Reach & frequency, your reach is fixed, your ad will reach a specific amount of people, in a specific location, belonging to a specific age group, and many other specific specifics. This is the type for you because it’s always better to have a vision than a vague mission.
“Facebook keeps changing its algorithm and making it hard for us to connect with the audience”
After selecting either auction or reach & frequency, you get three further options – awareness, consideration, and conversion.
Awareness: with this, people on facebook discover your ad and your brand; facebook makes them aware of your presence.
Conversion: Encourage people to visit your website and make a purchase or sign up for a newsletter.
Consideration: Manage your traffic, engagement, generate leads, and connect with your audience.
With consideration, you have the following privileges:
- You can direct your traffic to any URL you want
- You can reach people more likely to engage with your ad – they may like, share, or even comment on your ad
- App installations
- Share videos on facebook to people who are more likely to watch it
- Generation of leads
- Connect with potential or existing customers
When you go for conversion, your goal is to make the audience take a particular action on your business site, for eg. make a purchase or sign up for a newsletter, you can also catalog sales and store traffic.
Facebook gives us information on the demographics of our ads which help us to create better and engaging content. While Facebook keeps changing its algorithm and making it hard for us to connect with the audience, we’ll keep simplifying the web and you can use the pointers above to choose the right objective for your brand.