‘Parampara’ Fonts at AGENCY09
Ask a designer their favorite font and they’ll write you a book on it. Just how every designer has their own designing methods and artistic quirk – everyone has their own favorite fonts and their applications too.
When a design team works with each other for too long (our core design team at AGENCY09 has been together for 4+ years), you tend to exchange a lot of ideas and knowledge. This also includes our individual yet mutual love for certain fonts. Over the passage of time, we’ve had multiple debates over who’s favorite font is the most quirky, or the most universal or the most outright weird one. However, certain fonts hold a special place in our hearts. Ones that the entire design team unanimously agrees upon, ones that are applicable to clients across industries. These fonts transcend internal debates and bring us together as a design powerhouse.
Here’s a collection of 9 Fonts that we absolutely adore:
- Din Font Family:
Ask any designer or someone from associated departments what our most used font is – you’re going to get a collective answer: The Din Font Family. An expansive font family of various styles; this font is as versatile as it comes. A sans serif font meant initially made for technical applications, the super uncomplicated and easy-going vibe of the font has made it a favorite across our design verticals.
Industries where the font fits in easily: Fashion & FMCG
- Proxima Nova:
Though its regular use in the digital universe over the past few years may sometimes make it feel a bit overused, we never seem to get sick of Proxima Nova. With a geometric set up alongside a modern look & feel, Proxima Nova hits home with a lot of clear and stark designs that rely on
clarityof text despite its placement.
Industries where the font fits in easily: Corporate & Real Estate
- Century Gothic:
The love for Century Gothic isn’t only limited to our design team. From content writers to brand planners, everyone is extremely fond of this one. Initially meant for large prints, its clear precise text ensures a luxurious output whenever used.
Industries where the font fits in easily: Fashion & White Paper Releases
“From content writers to brand planners, everyone is extremely fond of Century Gothic.” – Rakesh Gawas, Art Director, AGENCY09
Designed as the system font for Google’s
androidoperating system, – Roboto has taken the world by storm ever since it was revealed. Meant for phones, the font stands out excellently whenever used with regards to any digital format of content. The font has a modern, approachable yet emotional appeal to audiences of all types. At AGENCY09, we love using the font for any futuristic of digital onlycontent requirements.
Industries where the font fits in easily: Web Applications, Futuristic Designs
One of the largest font families on this list, TW Cen MT is beloved for its unbeaten combination of simplicity & versatility. The font eliminates unnecessary decoration in favor of simplicity & design cleanliness. The font was a major contributor to the Bauhaus movement. Its versatility
is servesas an ace card for every designer. Whilst the light variant serves as a good sitting font, its bolder versions can carry off headlines and statements excellently.
Industries where the font fits in easily: Fashion, Long Form Writeups
“TW Cen MT is beloved for its unbeaten combination of simplicity & versatility.” – Chaitali Patil is a Sr. Pixel Designer at AGENCY09
Inspired by the
neighbourhoodof Montserrat in Buenos Aires, the font is a beautiful urban typeface that transportsone to the vibe of Buenos Aires itself. We personally love the fontfor a ton of positive emotions it exuberates when used – color, contrast, light, day & night. These are some abstract emotions we love includingin our designs at AGENCY09.
Industries where the font fits in easily: Corporate & Long Form Writeups
- Helvetica Light
Okaywe get it. Everyone’s sick of Helvetica. It’s everywhere. But there’s an undeniable beauty to the generalapplications of the font and its varied use across the globe . Our favorite variant at sincedecades A09,is the light variant. This version givesa calm, cool & no-nonsense vibe to any text you throw its way. Most modern designers may cringe at the thought of using the font but it stillremains every designer’s secret weapon when they hit a creative block.
Industries where the font fits in easily: Literally Everything and Everywhere
- Magnolia Script
Perfect for headlines and type blocks, Magnolia Script has come to become one of our favorites when it comes to festive creatives. A font that conveys positivity and togetherness with a little bit of fun, Magnolia script is a bundle of joy that’s bound to bring youthful energy to any creative.
Industries where the font fits in easily: News & Festive.
A realist font, Impact is extremely helpful when we’ve got a statement to make. When there’s a singular word encompassing entire thoughts. When there’s a thought that needs to be yelled out. Oh, Impact is also the font you see in memes everywhere. With its nature of literally making an ‘impact’, the font is one of our favorites when it comes to leaving a mark with a creative.
Industries where the font fits in easily: Sports & Headlines.