Metaphorically, advertising is nothing but knocking on someone’s door with a fancy yet useful message. However there’s more to advertising than just showing up.
A good campaign shows up in style, communicates seamlessly, makes a great impression and leaves you hooked for more. While, showing up in style could be subjective, our understanding of it is to create unique and gripping designs that align perfectly with the brand’s objective.
Next in line on Inspiration Series’21, is a list of Instagram accounts that inspires us to create campaigns that never go out of style 😉
Overused fonts with no sense of personalization is, well let’s accept it-boring! And that is why the last thing to feature on your campaign is a copy typed in a lousy font. GoodType’s post features voguish fonts. Key observation: to understand which fonts compliment a background or a color schema, better.
Advertising for a retail brand is not a child’s play. Branding and packaging, majorly affects a customer’s decision, hence, it is important to be attentive to your client’s branding needs.
Dieline will persuade you to create conceptualized contemporary packaging!
A logo is the foundation of a brand’s identity, compromising on it is as good as losing a large share of the market. LogoAwesome posts pictures of rough sketches that have eventually led to the final logo. We reckon that observing the process of logo-making could lead to a better understanding of logos.
Lifestyle brands are more likely to demand and include abstract elements in their campaigns. In order to assist all brand categories an advertiser must have a versatile approach. We suggest keeping in touch with your long-lost fascination for abstract elements by keeping a close eye on The Collage Club’s movements, in a not so creepy way ;p
Juxtaposed elements vs Traditional/Modern combination of elements! We are Team Juxtaposed, because it has a sense of innovation, and a unique POV on a topic, unlike the general take, where creativity is limited. Check out Cult.Class, her feed will entice you to join Team Juxtaposed, we’re rooting for you to pick the right team!!
Zach is someone who can be regarded as a virtual magician. His tricks are backed by his unique videography skills. His behind-the-scenes posts are extremely useful, since it exposes you to work beyond the general framings for ad films.
Nature is hands-down the best form of art to ever exist. Jord captures nature without letting go of nature’s true artistic essence. A hint of natural elements will help give your creatives a sense of earthliness.
Artwork of all forms have become highly accessible on social media. Alisa’s clay art is one of a kind and we’re glad to experience it digitally. Her art is made up of subtle and calming color tones that are extremely soothing to look at. Not to mention that carved clay adds textural variations to her art, which actually looks lifelike!
We could go on and on about why we believe these Instagram Accounts are Setting Higher Creative Benchmarks, every passing minute! But we’ll stop here and let you check them out.
Let us know whether you agree or disagree with us!